she also waxes at length about how much consumers want more of a connection to all of the steps in their food's processing

Indeed. That is why you see so many people with axes held over their heads running around crying "here, piggy piggy, here!".

With regards to fresh-squeezed: I do like it, but feel it is absurdly expensive. No doubt because if they could just squeeze it at the distribution plant and ship the end product it costs a lot less. But if you can get citrus fruit at a discount it is so much tastier.